LOPEZ, S.; ARJUNAN, G. Optimizing Marketing ROI with Predictive Analytics: Harnessing Big Data and AI for Data-Driven Decision Making. Journal of Artificial Intelligence Research, Ahmedabad, India, v. 3, n. 2, p. 9–36, 2023. Disponível em: https://nucleuscorp.org/JAIR/article/view/178. Acesso em: 21 jan. 2025.