Lopez, S. and Arjunan, G. (2023) “Optimizing Marketing ROI with Predictive Analytics: Harnessing Big Data and AI for Data-Driven Decision Making”, Journal of Artificial Intelligence Research. Ahmedabad, India, 3(2), pp. 9–36. Available at: https://nucleuscorp.org/JAIR/article/view/178 (Accessed: 21 January 2025).