Anil Kumar Ratnala, Priya Ranjan Parida, and Prabhu Krishnaswamy. “Leveraging Large Language Models in Retail CRM Systems: Improving Customer Retention and Loyalty Through AI-Driven Personalization”. Journal of Artificial Intelligence Research 4, no. 1 (June 11, 2024): 438–482. Accessed January 21, 2025. https://nucleuscorp.org/JAIR/article/view/492.