MOHIT KUMAR SAHU. AI-Driven Customer Segmentation and Targeting in Retail Banking: Improving Marketing Strategies and Customer Retention. Journal of Science & Technology, Ahmedabad, India, v. 3, n. 3, p. 201–243, 2022. Disponível em: https://nucleuscorp.org/jst/article/view/358. Acesso em: 23 jan. 2025.