Pradeep Manivannan, Amsa Selvaraj, and Jim Todd Sunder Singh. “Strategic Development of Innovative MarTech Roadmaps for Enhanced System Capabilities and Dependency Reduction”. Journal of Science & Technology 3, no. 3 (May 9, 2022): 243–285. Accessed January 23, 2025. https://nucleuscorp.org/jst/article/view/345.